Why Launch on Product Hunt?
Product Hunt remains one of the most powerful platforms for launching tech products. A successful launch can bring:
- Thousands of visitors in a single day
- Early adopters eager to try new products
- Backlinks from a high-authority domain
- Media attention from journalists who monitor the platform
Preparing for Launch
Success on Product Hunt starts weeks before your actual launch:
30 Days Before
- Build an engaged community on Twitter/X
- Prepare all assets (logo, screenshots, video)
- Write compelling copy for your listing
- Reach out to a hunter with a good track record
7 Days Before
- Tease your upcoming launch
- Prepare your support team for questions
- Schedule social media posts
Launch Day Strategy
The first few hours are critical:
- Launch at 12:01 AM PT for maximum exposure
- Engage immediately in the comments
- Share authentically with your network
- Respond to every comment thoughtfully
- Update your website with a PH badge
⚠️ Don't: Ask for upvotes directly—it violates Product Hunt's terms and can get you flagged.
Product Hunt Alternatives
Don't stop at Product Hunt. These alternatives can bring additional visibility:
- BetaList: Great for early-stage products
- Hacker News: For developer-focused products
- Indie Hackers: Engaged community of makers
- SaaSHub: SaaS-specific directory
- AlternativeTo: Position yourself against competitors
💡 Pro Tip: Submit to Product Hunt alternatives before your main PH launch to build initial backlinks and refine your messaging.
After the Launch
The real work begins after launch day:
- Follow up with commenters and early users
- Share your results on social media
- Write a launch retrospective for content marketing
- Continue momentum with other directory submissions