Choosing the Right Backlink Service
With dozens of backlink services available, how do you choose the right one for your startup? This guide compares the top options and helps you make an informed decision.
⚠️ Warning: Many cheap backlink services use spammy tactics that can hurt your SEO. Always prioritize quality over quantity.
Types of Backlink Services
Understanding the different types of backlink services available:
Service Categories
- Directory Submission Services: Submit your site to relevant directories
- Guest Posting Services: Publish content on external sites
- Link Building Agencies: Full-service SEO link building
- HARO Services: Media outreach and PR links
What to Look For
Key factors to evaluate when choosing a backlink service:
- Transparency: Clear reporting and link sources
- Quality Focus: Emphasis on relevant, high-DA sites
- White-Hat Methods: No PBNs or spammy tactics
- Track Record: Case studies and testimonials
- Pricing: Fair pricing aligned with value
Top Backlink Services Compared
Here's our analysis of the best services for startups:
| Service | Best For | Price Range |
|---|---|---|
| SubmitSaaS | Directory Submissions | $60-$150 |
| Editorial.Link | Guest Posts | $500-$2000 |
| HARO | PR Links | Free-$149/mo |
| Linkbuilder.io | Full Service | $5000+/mo |
Our Recommendation
For most startups, we recommend a layered approach:
- Start with directory submissions to build a foundation (affordable and effective)
- Add content marketing to earn natural links over time
- Supplement with guest posting for strategic placements
This approach balances cost, effort, and results for sustainable SEO growth.